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The author, Thomas Chatterton Williams, dives into the European public's aversion to AC from a psychological perspective, raising the key differences it has compared to the American public, specifically on physical suffering and discomfort. As Europe has reached record-breaking heat, raging debates have emerged in both online circles and real-world political discourse on the necessity or lack thereof of broader AC adoption within the continent. While many low-risk groups, such as young people, embrace the heat, major risks rise for the elderly, sick, and infants. With time being wasted on the psychological and environmental concerns around AC, real-world consequences continue to rise.